THE LARGEST
SAMPLING EVENT.
Celsius built its brand on fitness-first energy. The Arnold is where that positioning gets proven in person. Now in its fifth year as a sponsor and fourth as title sponsor of the expo, Celsius distributes more than 125,000 cans at the festival. That makes the Arnold the single largest sampling event this multibillion-dollar company runs anywhere in the world each year. The brand has held a premium expo position year over year. Trial happens at scale in exactly the environment where it converts.
THE PARTNERSHIP
Five years as a sponsor and four as title expo sponsor. The largest sampling event this multibillion-dollar brand runs all year.
PARTNERSHIP HIGHLIGHTS
Consecutive presence at every Columbus festival since 2023
Fourth consecutive year with naming ownership of the Arnold expo
125,000+ cans distributed to a health and performance audience. The brand's biggest trial moment of the year.
A prime spot in the expo's highest-traffic zone, held year over year
WHY IT WORKS
Unmatched sampling scale. More than 125,000 cans in the hands of the exact consumer Celsius is built for.
Audience-product fit. An energy brand positioned around fitness and performance activated at the world's largest celebration of both.
Deepening ownership. The progression from sponsor to four-time title expo sponsor reflects a partnership that delivers measurable brand and sales impact year after year.
A platform that scales. As Celsius grows globally, the Arnold's footprint in Columbus, Birmingham and São Paulo offers a matching international stage.