Today, the Arnold brings the entire fitness industry together: 100,000 fans, 15,000 athletes from 80 nations and more than 450 brands—all in one connected environment.
For four days, a partnership can reach across the expo, the competitions, the global broadcast and the year-round content that carries the Arnold far beyond Columbus.
The world's largest sports and fitness exhibition, the most respected bodybuilding competition on earth and the Super Bowl of Strength. One weekend, one convention center.
The world's largest health & fitness expo. 350,000 square feet of contiguous exhibition space at the Greater Columbus Convention Center create a premium platform for product discovery, sampling, retail and measurable attendee engagement.
Bodybuilding's premier invitational, hosted by Arnold Schwarzenegger. The competition offers the richest winner's check in the sport and reaches 200,000+ live viewers.
The Arnold Strongman Classic & Arnold Strongwoman Classic bring the sport's strongest athletes to a purpose-built arena where equipment, broadcast and branded content are integrated into the competition.
We didn’t just extend the festival to meet ticket demand. The fourth day adds more competition, more content and more ways for fans to experience the Arnold.
Our most ambitious expansion since the first Arnold Expo takes the festival beyond the convention center and into the heart of Columbus.
The film that changed fitness turns 50, bringing its history, Arnold’s legacy and the future of the sport together for one landmark weekend.
One RFID credential connects entry, activations and brand experiences—making the festival faster and easier for fans while giving partners measurable engagement.
“FITNESS CHANGED MY LIFE. THE ARNOLD SPORTS FESTIVAL GIVES EVERYONE THE CHANCE TO DISCOVER THEIR STRENGTH, PUSH PAST THEIR LIMITS AND BECOME BETTER TOGETHER.”
Net Promoter Score measures likelihood to recommend on a scale from -100 to +100. A score of 79 is considered world-class and signals an audience that actively advocates for the festival.
Nearly nine in ten eligible sponsors renew, the clearest evidence that the partnership delivers enough value to return.
Through August 1, 2026, the Arnold network generated 2.51 billion impressions and 112 million engagements across owned social, broadcast and event content, reaching a total audience of 9.88 million.
Every Arnold Sports partnership is built around what your brand needs to accomplish, not a predetermined package.
See how three partners used the completed March 2026 Arnold Sports Festival to turn sponsorship objectives into live brand experiences.
An 18-year production partnership that turns an empty expo hall into a 3,200-seat broadcast arena.
Five years as a sponsor and four as title expo sponsor. The largest sampling event this multibillion-dollar brand runs all year.
From first-year activation to a flagship 30x50 footprint in a single year.
Every partnership starts with a conversation about your objectives.
Start the conversation →Marketed and contracted separately, the March 19–21 Birmingham festival gives partners direct access to a concentrated UK and European fitness market.
Tell us what your brand needs to accomplish. We will build the scope, inventory and measurement plan around your objectives.
Start the Conversation →
The Arnold Sports Festival brings 100,000+ paid attendees and 15,000+ athletes to Columbus from March 4–7, 2027. This working proposal translates the objectives of Global Brand Partners into a US partnership spanning the festival, competition, broadcast and year-round content. Birmingham is contracted separately.
| Metric | Arnold Sports Festival · Columbus |
|---|---|
| 2027 festival dates | March 4–7 · Greater Columbus Convention Center, Columbus, Ohio |
| Unique paid attendees | 100,000+ — paid, ticketed & verified |
| Competing athletes | 15,000+ amateur, pro and invitational · 80 nations |
| Exhibition | 350,000 sq ft contiguous · 450+ sports, fitness & lifestyle brands |
| Competition | 22 sports · 60+ individual events across four days |
| Prize money (2026) | $1.9M+ across all competitions · the sport's richest winner's check ($750,000) |
| Social audience | 9.88M total audience · +3.61M during the reporting window |
| Digital reach | 2.51B impressions · 112M engagements through August 1, 2026 |
| Live stream | 300K+ global stream audience · 220K in the US · ad-supported |
| Attendee NPS | 79 |
Source: Official Sponsor Pack 2027; 2026 prize money schedule (5/13/25); Sprout Social profile performance through August 1, 2026. Audited attendance and media valuation reporting is provided to partners post-event.
Festival-weekend exclusivity for Global Brands.
Priority branding across the contracted events and stages.
Premium expo footprint with product discovery, sampling and retail.
VIP access, dedicated account support and renewal protection.
Livestream placement, athlete bags, signage, PRISM, Arnold at the Arch and Pumping Iron 50 can be added according to the objective.
Premium expo placement, attendee engagement, product discovery and RFID lead capture where included.
Branding on contracted stages and events, product integration, award presentation and VIP access.
Pre-roll, on-screen placement and branded segments with delivered impressions and exposure time.
Social campaigns, website, app, newsletter and contracted content performance reporting.
Final deliverables are confirmed in the activation plan and measured in the post-event report.
| Partner | Global Brand Partners |
| Category | Global Brands |
| Territory | United States — Arnold Sports Festival UK is contracted separately |
| Term | Annual, with priority first right of refusal on renewal (Diamond tier) |
| Payment schedule | Per definitive agreement |
| Exclusivity | Category exclusivity during the festival weekend (Diamond tier); industry-exclusive add-ons available |
| Approvals | Mutual written approval on all co-branded creative |
This document is an indicative commercial summary issued for discussion purposes. It does not constitute an offer capable of acceptance and creates no binding obligation on either party. Final terms are subject to a definitive written agreement executed by both parties.
