AN 18-YEAR
PRODUCTION PARTNERSHIP.
Rogue Fitness is the strength world's definitive equipment brand and a Columbus company. Over 18 years the relationship has grown beyond sponsorship into a year-round production partnership. Together we produce the Arnold Strongman Classic. Each year an empty expo hall becomes a purpose-built 3,200-seat raised arena with a broadcast-quality livestream. A condensed replay of the event airs nationally on CBS. On the show floor, Rogue anchors the expo with one of the largest brand activations at the event.
THE PARTNERSHIP
An 18-year production partnership that turns an empty expo hall into a 3,200-seat broadcast arena
PARTNERSHIP HIGHLIGHTS
From early collaboration to co-producing the festival's marquee strength property
A 3,200-seat raised arena built from a bare hall. Broadcast-quality livestream with a condensed replay on CBS.
Flagship double-booth activation in a premium position, expanded 70% since 2023
Annual presence at Birmingham NEC every year since launch
WHY IT WORKS
Category authority meets category audience. The Arnold delivers the world's densest concentration of strength athletes, coaches and gym owners. That is Rogue's exact customer.
Co-production, not just presence. Year-round collaboration stages the Strongman Classic with Rogue equipment at the center of the sport's biggest moments and national reach on CBS.
Escalating commitment over 18 years. An expanded flagship footprint renewed edition after edition. A fixed line in Rogue's annual marketing calendar.
Multi-market extension. Rogue has followed the festival's audience into Europe with an annual presence at Arnold Classic UK.