Arnold at the Arch — Arnold Sports Festival 2027

The Statement

THE WOW OUTSIDE
MATCHES THE WOW INSIDE.

Inside the convention center the scale speaks for itself. Four halls, 450+ brands and 100,000+ unique attendees move through the festival across four days. Nobody who walks the floor doubts how big this festival has become.

None of that has ever been visible from the street. Fifty years of the most concentrated four days in fitness, built almost entirely behind glass. Arnold at the Arch changes that. Same energy and the same crowd, now standing in the open where the whole city can see it.

Aerial night render of the Arnold at the Arch site

New for 2027

30K+

Sq ft under
temperature-
controlled tent

4

Days · full festival
run, outdoors

14

Structures
across the site

UNION
STATION
ARCH

The McFerson
Commons axis

The Site

THE BEST ADDRESS
IN THE CITY.

McFerson Commons runs as one landscaped spine from the Union Station Arch north through the Arena District. Guests enter under the Arch and move through a sequence of structures the length of the green. It is already the postcard shot of the district. For four days it becomes an Arnold gateway, and every photo taken through it carries the festival with it.

ARNOLD STATUE

39.9707° N, 83.0011° W

MCFERSON COMMONS PARK

39.9694° N, 83.0116° W

DISTANCE > 0.3 MILES

WALKING > 6 MINUTES

Renderings only —
pending final city approval, subject to change

Aerial view of the Arnold at the Arch activation down the McFerson Commons corridor — The full activation from above. Arch entry, welcome and brand corridor, and the gym hall, laid end to end down the green.

Red carpet welcome entrance under the Arnold Sports Festival arch — The welcome entrance. Red carpet under the arch.

Ground level view down the green between the tent structures — Ground level, between the structures.

Gateway into the strongman training arena — The gateway into the training arena.

Ground level down the green toward the Arch — Ground level. The full length of the green, the Arch centered on axis.

The Build

FOURTEEN STRUCTURES,
ONE ROUTE >>>

Arrival, then welcome and commerce, then training. Guests move in one direction through the site and the experience builds as they go.

ENTRY

538 SQ FT ·
THE ARRIVAL

WELCOME

3,150 SQ FT ·
ACTIVATION AND COMMERCE

GYM

6,800 SQ FT ·
THE TRAINING FLOOR

This reflects the current design: 14 structures across more than 30,000 sq ft of temperature-controlled tent space. All renderings on this page are concept visuals only, pending final city approval and subject to change.