Birmingham NECMarch 19–21, 2027
60K+
Attendees
5,000+
Athletes
12K m²
Expo floor
The Story

THE ARNOLD CROSSED
THE ATLANTIC.

The Arnold Sports Festival UK brings the Arnold platform to one of the world’s most active strength and fitness markets.

Today, the Arnold UK brings the industry together in Birmingham: nearly 60,000 paid fans, 5,000 athletes from 80 nations and a rapidly growing digital audience—all in one connected environment.

Birmingham gives brands direct access to a concentrated UK and European strength audience inside one of Europe’s major exhibition venues. UK-native brands, athletes and creators meet the Arnold’s global competition platform in a festival built for launches, content and consumer activation.

Arnold Schwarzenegger and Jim Lorimer
The Stage

THE UK FITNESS MARKET.
ALL AT ONCE.

Across three days at the NEC, the UK’s largest health and fitness expo and the sixth Arnold Classic UK bring fans, athletes, creators and brands into one connected environment.

01
02

THE EXPO UK

The UK's largest health & fitness expo. A 12,000 m² marketplace at Birmingham's NEC built for product discovery, sampling, retail and measurable attendee engagement.

Twelve thousand square metres. Nearly sixty thousand paid attendees over three days. The Expo is the commercial heart of the Arnold — the largest health and fitness exhibition in the world, and the one weekend a year the entire industry is under a single roof.

This is not an awareness play. Fans arrive intending to discover, sample and buy — and the athletes they follow are on the floor doing the same. Booths become storefronts, product drops sell out on site, and the brands that own the floor own the conversation for the rest of the year.

Where your brand lives
  • Exhibit and feature space on the main floor
  • Product sampling and on-site retail
  • Category exclusivity by partnership tier
  • Hall-wide signage and sponsored zones
Build the partnership

THE CLASSIC UK

The sixth Arnold Classic UK brings leading physique athletes from across Europe and beyond to Birmingham, backed by a global stream and a USD $705K season prize purse.

The Arnold Classic UK has become one of the most respected titles in European bodybuilding: the leading physique divisions on the Birmingham NEC stage, crowned by the richest winner’s check in the sport.

For a partner, the Classic is the premium shelf. Stage, broadcast and livestream integration put a brand inside the single most watched moment in the strength calendar — the night every eye in the sport points at one stage.

Where your brand lives
  • Stage and set branding at the Birmingham NEC
  • Broadcast and livestream integration
  • Title and presenting positions
  • Athlete-moment sponsorships — weigh-ins, trophy, backstage
Build the partnership
Arnold Sports UK 2027

WHAT'S NEW?

Birmingham NECMarch 19–21, 2027
01
New for 2027

The Biggest Expo Yet

More room. More reasons to stay.

The 2027 exhibition expands both the floor and the mix of brands on it, creating more room for launches, sampling, retail and content inside the NEC.

02
Golden Anniversary

50 Years of Pumping Iron

1977 – 2027

The film that changed fitness turns 50, bringing Arnold’s history, the UK’s place in his story and the future of the sport together in Birmingham.

More Info
03
New Capability

One Seamless Experience

Birmingham NEC

One RFID credential connects entry, activations and brand experiences—making the festival faster and easier for fans while giving partners measurable engagement.

Join the Arnold Movement Build Your Package
Arnold Schwarzenegger
From the Founder
“THE UK GAVE ME MY START. IT WAS HERE THAT I WON MY FIRST MR. UNIVERSE TITLE AND TOOK THE FIRST STEP TOWARDS ACHIEVING MY DREAMS. NOW, THROUGH THE ARNOLD SPORTS FESTIVAL UK, I WANT TO HELP INSPIRE THE NEXT GENERATION TO ACHIEVE THEIRS.”
Arnold Schwarzenegger signature
Arnold Schwarzenegger
Partnership Proof

THE AUDIENCE
RETURNS.
SO DO THE
PARTNERS.

Attendee Net Promoter Score
79

Net Promoter Score measures likelihood to recommend on a scale from -100 to +100. A score of 79 is considered world-class and signals an audience that actively advocates for the festival.

Sponsor Renewal Rate
87
PERCENT %

Nearly nine in ten eligible sponsors renew, the clearest evidence that the partnership delivers enough value to return.

The Reach

THE LEGEND DOESN'T JUST CONTINUE.
IT GROWS.

Across UK-owned Facebook, Instagram and Threads channels, the Arnold UK audience generated 99.1 million impressions and 3.94 million engagements in just over six months, reaching a combined audience of 584,000.

See the full dashboard
The Reach · 2026
99.1M
Impressions
3.94M
Engagements
584K
Combined Audience
+214K
Net New Followers
Sponsor Objectives

BUILT AROUND
YOUR OBJECTIVES.

Every Arnold Sports partnership is built around what your brand needs to accomplish, not a predetermined package.

Build this partnership
WHAT ARE YOU TRYING TO ACCOMPLISH?
Next Step

LET’S BUILD
SOMETHING TOGETHER.

REQUEST A TAILORED PROPOSAL.

Tell us what your brand needs to accomplish. We will build the scope, inventory and measurement plan around your objectives.

Start the Conversation
Arnold Sports Festival
ARNOLD SPORTS FESTIVAL
Birmingham NEC · Sponsorships & Sales
Confidential
Ref. ASF-2027-0001
Issued —
Valid 30 days
Partnership Proposal Prepared For

Global Brand Partners

Global Brands | United Kingdom | March 19–21, 2027

1. Executive Summary

The Arnold Sports Festival UK brings 60,000+ paid attendees and 5,000+ athletes to Birmingham from March 19–21, 2027. This working proposal translates the objectives of Global Brand Partners into a UK partnership spanning the festival, competition, broadcast and year-round content. Birmingham is contracted separately.

2. Audience & Reach

Metric Arnold Sports Festival UK · Birmingham NEC
2027 festival datesMarch 19–21 · Birmingham NEC, Birmingham, UK
Unique paid attendees60,000+ — paid, ticketed & verified
Competing athletes5,000+ amateur, pro and invitational · 80 nations
Exhibition12,000 m² · UK and European sports, fitness & lifestyle brands
Competition60+ competitions across three days
Prize money (2026)USD $705K season prize purse · Europe's leading physique purse s check ($750,000)
Social audience584K combined audience · +214K during the reporting window
Digital reach99.1M impressions · 3.94M engagements (Feb 2 – Aug 8, 2026)
Live stream300K global stream audience · ad-supported
Attendee NPS79

Source: Official Sponsor Pack 2027; 2026 prize money schedule (5/13/25); Sprout Social profile performance through August 1, 2026. Audited attendance and media valuation reporting is provided to partners post-event.

3. Partnership Structure

Recommended Structure
Diamond · Title & Event Sponsor
Annual Investment
$200,000 – $600,000
Category Position

Festival-weekend exclusivity for Global Brands.

Signature Presence

Priority branding across the contracted events and stages.

Audience Activation

Premium expo footprint with product discovery, sampling and retail.

Partner Service

VIP access, dedicated account support and renewal protection.

Optional Extensions

Livestream placement, athlete bags, signage, PRISM, Arnold at the Arch and Pumping Iron 50 can be added according to the objective.

4. Connected Environments

01 · FESTIVAL

Premium expo placement, attendee engagement, product discovery and RFID lead capture where included.

02 · COMPETITION

Branding on contracted stages and events, product integration, award presentation and VIP access.

03 · BROADCAST

Pre-roll, on-screen placement and branded segments with delivered impressions and exposure time.

04 · YEAR-ROUND CONTENT

Social campaigns, website, app, newsletter and contracted content performance reporting.

Final deliverables are confirmed in the activation plan and measured in the post-event report.

5. Commercial Terms

PartnerGlobal Brand Partners
CategoryGlobal Brands
TerritoryUnited Kingdom — Arnold Sports Festival UK is contracted separately
TermAnnual, with priority first right of refusal on renewal (Diamond tier)
Payment schedulePer definitive agreement
ExclusivityCategory exclusivity during the festival weekend (Diamond tier); industry-exclusive add-ons available
ApprovalsMutual written approval on all co-branded creative

This document is an indicative commercial summary issued for discussion purposes. It does not constitute an offer capable of acceptance and creates no binding obligation on either party. Final terms are subject to a definitive written agreement executed by both parties.

For the Partner
Authorised signatory · Global Brand Partners
For Arnold Sports Festival
Authorised signatory · Global Partnerships
Arnold Sports Festival UK · Birmingham, UK · Sponsorships & Sales brian@arnoldsports.com · sales@arnoldsports.com