Released in 1977, Pumping Iron introduced Arnold Schwarzenegger to a global audience. The film took bodybuilding from a niche subculture to a mainstream phenomenon and laid the cultural foundation the Arnold Sports Festival itself grew out of.
Fifty years later, the 2027 festival marks the anniversary with a full weekend of programming, exclusive merchandise and one-of-a-kind tributes to the film that made the sport.
The anniversary schedule is built so nothing overlaps. A fan can take in the Friday legends panel, the Saturday 50th Anniversary Panel, the Arnold Classic Finals and the film itself without missing a moment.
All weekend long, the Pumping Iron Booth is the destination for everything 50th anniversary.

Scheduled appearances by guests from the film for autographs and photos.

Limited-edition apparel, posters, prints and collectibles, available only at the 2027 Arnold Sports Festival.
Tell us what your brand needs to accomplish across the anniversary weekend. We will build the scope, inventory and measurement plan around your objectives.
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