Columbus, OhioMarch 4–7, 2027
100K+
Attendees
450+
Brands
350K
Sq ft expo
The Story

ARNOLD SCHWARZENEGGER
& JIM LORIMER

In 1989, Arnold Schwarzenegger and Jim Lorimer staged a bodybuilding contest in Columbus.

Today, the Arnold brings the entire fitness industry together: 100,000 fans, 15,000 athletes from 80 nations and more than 450 brands—all in one connected environment.

For four days, a partnership can reach across the expo, the competitions, the global broadcast and the year-round content that carries the Arnold far beyond Columbus.

Arnold Schwarzenegger and Jim Lorimer
The Stage

THE ENTIRE INDUSTRY.
ALL AT ONCE.

The world's largest sports and fitness exhibition, the most respected bodybuilding competition on earth and the Super Bowl of Strength. One weekend, one convention center.

01
02
03

THE EXPO

The world's largest health & fitness expo. 350,000 square feet of contiguous exhibition space at the Greater Columbus Convention Center create a premium platform for product discovery, sampling, retail and measurable attendee engagement.

Three hundred and fifty thousand square feet. Four hundred and fifty brands. One hundred thousand paid attendees over four days. The Expo is the commercial heart of the Arnold — the largest health and fitness exhibition in the world, and the one weekend a year the entire industry is under a single roof.

This is not an awareness play. Fans arrive intending to discover, sample and buy — and the athletes they follow are on the floor doing the same. Booths become storefronts, product drops sell out on site, and the brands that own the floor own the conversation for the rest of the year.

Where your brand lives
  • Exhibit and feature space on the main floor
  • Product sampling and on-site retail
  • Category exclusivity by partnership tier
  • Hall-wide signage and sponsored zones
Build the partnership

THE CLASSIC

Bodybuilding's premier invitational, hosted by Arnold Schwarzenegger. The competition offers the richest winner's check in the sport and reaches 200,000+ live viewers.

The contest Arnold Schwarzenegger and Jim Lorimer staged in 1989 is now the most respected title in bodybuilding: seven divisions on the Battelle Grand stage, crowned by the richest winner’s check in the sport.

For a partner, the Classic is the premium shelf. Stage, broadcast and livestream integration put a brand inside the single most watched moment in the strength calendar — the night every eye in the sport points at one stage.

Where your brand lives
  • Stage and set branding on the Battelle Grand
  • Broadcast and livestream integration
  • Title and presenting positions
  • Athlete-moment sponsorships — weigh-ins, trophy, backstage
Build the partnership

THE STRONGMAN

The Arnold Strongman Classic & Arnold Strongwoman Classic bring the sport's strongest athletes to a purpose-built arena where equipment, broadcast and branded content are integrated into the competition.

Created in 2002 by Arnold Schwarzenegger, Jim Lorimer and legendary strength historian Terry Todd, the Arnold Strongman Classic is widely regarded as the heaviest strongman competition on earth. Its implements exist nowhere else — the 450 lb Austrian Oak log, Apollon’s Wheels, the Elephant Bar that produced the 1,046 lb world-record deadlift, a ten-ton Wheel of Pain built by Rogue. In more than two decades, only nine men have ever won it.

That scarcity is the draw. This is the stage where Savickas, Shaw, Björnsson and Hooper made their legends — in a dedicated arena, alongside the Arnold Strongwoman Classic. And it is the portfolio’s viral engine: strongman clips are the most shared footage in strength sport, so arena and implement branding travels far beyond the building with every record attempt.

Where your brand lives
  • Arena and set branding
  • Implement and equipment branding
  • On-screen and clip integration
  • Athlete meet-and-greets on the Expo floor
Build the partnership
Arnold Sports 2027

WHAT'S NEW?

Columbus, OhioMarch 4–7, 2027
Join the Arnold Movement Build Your Package
Arnold Schwarzenegger
From the Founder
“FITNESS CHANGED MY LIFE. THE ARNOLD SPORTS FESTIVAL GIVES EVERYONE THE CHANCE TO DISCOVER THEIR STRENGTH, PUSH PAST THEIR LIMITS AND BECOME BETTER TOGETHER.”
Arnold Schwarzenegger signature
Arnold Schwarzenegger
Partnership Proof

THE AUDIENCE
RETURNS.
SO DO THE
PARTNERS.

Attendee Net Promoter Score
79

Net Promoter Score measures likelihood to recommend on a scale from -100 to +100. A score of 79 is considered world-class and signals an audience that actively advocates for the festival.

Sponsor Renewal Rate
87
PERCENT %

Nearly nine in ten eligible sponsors renew, the clearest evidence that the partnership delivers enough value to return.

The Reach

THE LEGEND DOESN'T JUST CONTINUE.
IT GROWS.

Through August 1, 2026, the Arnold network generated 2.51 billion impressions and 112 million engagements across owned social, broadcast and event content, reaching a total audience of 9.88 million.

The Reach · 2026
2.51B
Impressions
112M
Engagements
9.88M
Total Audience
+3.61M
Net New Followers
Sponsor Objectives

BUILT AROUND
YOUR OBJECTIVES.

Every Arnold Sports partnership is built around what your brand needs to accomplish, not a predetermined package.

Build this partnership
WHAT ARE YOU TRYING TO ACCOMPLISH?
Next Step

LET’S BUILD
SOMETHING TOGETHER.

REQUEST A TAILORED PROPOSAL.

Tell us what your brand needs to accomplish. We will build the scope, inventory and measurement plan around your objectives.

Start the Conversation