70.9% of
Engagement
Facebook generated 2.15B impressions and 87.2M engagements, accounting for 70.9% of measured network engagement.
Social Performance Dashboard
From February 2 through August 8, the Arnold Sports Festival network generated measurable reach across its US and UK Facebook, Instagram and Threads properties. The reporting window contains one complete festival cycle: Columbus in March, Birmingham three weeks later and the livestream that carried both to the world.
One editorial engine across Facebook, Instagram and Threads. Facebook delivers scale while Instagram offers the highest measured engagement rate. Partner creative can be placed according to the audience and outcome each channel serves.
| Network | Views / Impressions | Engagements | Eng. Rate | Net Follower Growth |
|---|---|---|---|---|
 Facebook | 2.15B | 87.2M | 4.1% | +3.31M |
 Instagram | 634M | 35.5M | 5.6% | +534K |
 Threads | — | 266K | — | +29.3K |
Facebook generated 2.15B impressions and 87.2M engagements, accounting for 70.9% of measured network engagement.
Instagram generated 35.5M engagements at a 5.6% engagement rate — the strongest measured rate in the network.
21,150 link clicks moved audiences off-platform into trackable brand and festival destinations.
Measured across Arnold Sports Festival US and UK Facebook, Instagram and Threads properties from February 2 through August 8, 2026. Source: Sprout Social profile performance.
US and UK properties are reported separately because each show is marketed and contracted separately. Facebook, Instagram and Threads are shown on their own lines, giving partners a clear view of where a placement runs and how it performs.
| Property | Audience | Net Growth | Impressions | Engagements | Eng. Rate |
|---|---|---|---|---|---|
| Facebook | 6.71M | +3.11M | 2.06B | 83.53M | 4.1% |
| Instagram | 2.53M | +524K | 625M | 35.23M | 5.6% |
| Threads | 348K | +26.3K | — | 260K | — |
| Property | Audience | Net Growth | Impressions | Engagements | Eng. Rate |
| Facebook | 395K | +202K | 90.1M | 3.666M | 4.1% |
| Instagram | 180K | +9.74K | 8.95M | 267.9K | 3.0% |
| Threads | 10.1K | +2.99K | — | 6.23K | — |
| FRANCHISE TOTAL | 10.18M | +3.88M | 2.78B | 123M | 4.4% |
Growth measured over the reporting period. Sponsors receive identical per-placement reporting on their own activations.
February 2 – August 8, 2026
FacebookInstagramThreadsBand width is proportional to measured engagements
Source rows 122.96M · Sprout Social profile performance
Each activation is planned against defined assets and outcomes, then measured at the level a partner can use in its own reporting.
Reporting timing: a consolidated post-event report follows each festival, with the delivery schedule confirmed in the activation plan.
Across the six-month reporting window, the Arnold network received 883,901 inbound messages. This audience does more than watch — it responds, comments and moves into direct conversation.
Title and division sponsorships across the ranking engine of professional bodybuilding, on the site, in the press pages and inside every matchup.
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