Arnold at the Arch, Sponsorship | Arnold Sports Festival

01 · The Statement

The wow outside matches the wow inside.

Inside the convention center the scale speaks for itself. Four halls, 450+ brands and 100,000+ unique attendees move through the festival across four days. Nobody who walks the floor doubts how big this festival has become.

None of that has ever been visible from the street. Fifty years of the most concentrated four days in fitness, built almost entirely behind glass. Arnold at the Arch changes that. Same energy and the same crowd, now standing in the open where the whole city can see it.

The building held the scale.
The Arch announces it.

4

Days · full festival run, outdoors

14

Structures across the site

30,000+

Sq ft under temperature-controlled tent

Union
Station Arch

The McFerson Commons axis

02 · The Site

The best address in the city.

McFerson Commons runs as one landscaped spine from the Union Station Arch north through the Arena District. Guests enter under the Arch and move through a sequence of structures the length of the green. It is already the postcard shot of the district. For four days it becomes an Arnold gateway, and every photo taken through it carries the festival with it.

Renderings only — pending final city approval, subject to change

Aerial view of the Arnold at the Arch activation, the Union Station Arch entry leading down the McFerson Commons corridor past the tent structures to the gym hall — The full activation from above. Arch entry, welcome and brand corridor, and the gym hall, laid end to end down the green.

Red carpet welcome entrance under the Arnold Sports Festival arch — The welcome entrance. Red carpet under the arch.

Ground level view down the green between the tent structures — Ground level, between the structures.

Gateway into the strongman training arena, bleacher seating and banners — The gateway into the training arena.

Ground level down the green toward the Arch — Ground level. The full length of the green, the Arch centered on axis.

Walking route between the Arnold statue and McFerson Commons Park, 0.3 miles, six minutes on foot — Walking route between the Arnold statue and McFerson Commons Park. 0.3 miles, six minutes.

03 · The Build

Fourteen structures, one route.

Arrival, then welcome and commerce, then training. Guests move in one direction through the site and the experience builds as they go.

Entry

538 sq ft · the arrival

Welcome

3,150 sq ft · activation and commerce

Gym tent interior rendering, training floor and lounge seating

Gym

6,800 sq ft · the training floor

This reflects the current design: 14 structures across more than 30,000 sq ft of temperature-controlled tent space. All renderings on this page are concept visuals only, pending final city approval and subject to change.

04 · Programming

Live combat, daily on the green.

The Armored League brings full-contact armored combat to Arnold at the Arch, live bouts staged in the arena structure across all four festival days.

Armored League fighter in full plate armor and chainmail, holding a sword and shield — The Armored League. Full-contact armored combat.

Group of Armored League fighters in a live bout at an outdoor tournament — Live bout action from a recent Armored League event.

05 · Momentum

Signed before the first stake went in the ground.

Celsius, Gold's Gym and Rogue Fitness are already committed as founding partners of Arnold at the Arch, with more brands in conversation for 2027.

Four days a year, the city becomes the festival.

Sponsorship Inventory

TITLE & PRESENTING ON REQUEST

Start a Partnership Add to Proposal