ONE FESTIVAL CYCLE.
SIX MONTHS OF PERFORMANCE.

From February 2 through August 8, the Arnold Sports Festival network generated measurable reach across its US and UK Facebook, Instagram and Threads properties. The reporting window contains one complete festival cycle: Columbus in March, Birmingham three weeks later and the livestream that carried both to the world.

As of August 1, 2026
Source: Sprout Social profile performance · third-party reported · auditable

01 · By Network

WHERE THE AUDIENCE LIVES.

One editorial engine across Facebook, Instagram and Threads. Facebook delivers scale while Instagram offers the highest measured engagement rate. Partner creative can be placed according to the audience and outcome each channel serves.

NetworkViews / ImpressionsEngagementsEng. RateNet Follower Growth
02 · By Property

EVERY SOCIAL PROPERTY, ON THE RECORD.

US and UK properties are reported separately because each show is marketed and contracted separately. Facebook, Instagram and Threads are shown on their own lines, giving partners a clear view of where a placement runs and how it performs.

PropertyAudienceNet GrowthImpressionsEngagementsEng. Rate

Growth measured over the reporting period. Sponsors receive identical per-placement reporting on their own activations.

How 123M engagements move through Arnold

Measured engagement by social network and US or UK property from February 2 through August 8, 2026.

How 123 million engagements move through the Arnold network Facebook contributes 87.2 million engagements, Instagram 35.5 million and Threads 266 thousand. The reported 123 million total divides into 119 million for US properties and 3.94 million for UK properties. THE REACH · ENGAGEMENT FLOW FEB 2 – AUG 8, 2026 HOW 123M ENGAGEMENTS MOVE THROUGH ARNOLD. 2.78B IMPRESSIONS 10.18M AUDIENCE SOCIAL NETWORK REPORTED TOTAL MARKET / PROPERTY Facebook 87.2M · 70.9% 4.1% engagement rate Instagram 35.5M · 28.9% 5.6% engagement rate Threads 266K · 0.22% 123M ENGAGEMENTS US properties 119M · 96.8% UK properties 3.94M · 3.2% Band width is proportional to measured engagements. Source rows 122.96M · Sprout Social profile performance
Social network
Facebook80.4M
Instagram31.4M
Threads266K
Market / property
Reported total123M
US properties119M
UK properties3.94M
04 · Partner Reporting

WHAT A PARTNER RECEIVES.

Each activation is planned against defined assets and outcomes, then measured at the level a partner can use in its own reporting.

Delivered Impressions

Reported by contracted asset and channel.

On-Screen Exposure

Measured exposure time for broadcast placements.

Audience Geography

Market-level distribution where platform data permits.

Clicks and Traffic

Link activity from trackable digital placements.

Content Performance

Views, reach and engagement for contracted content.

Lead Capture

RFID and activation data where lead capture is included.

Reporting timing: a consolidated post-event report follows each festival, with the delivery schedule confirmed in the activation plan.

05 · The Conversation

AN AUDIENCE THAT TALKS BACK.

Explore the Official Livestream →

PUT YOUR BRAND INSIDE THESE NUMBERS.