The Expo
THE UK FITNESS MARKET, FACE TO FACE.
A 12,000 m² marketplace for product discovery, sampling, retail and measurable engagement with nearly 60,000 paid fans.
- 60K+
- Paid attendees
- 12K m²
- Expo floor
02 · The UK Story
THE ARNOLD CROSSED THE ATLANTIC.
The Arnold Sports Festival UK brings the Arnold platform to one of the world’s most active strength and fitness markets.
Across three days at Birmingham’s NEC, nearly 60,000 paid attendees, 5,000 athletes and a rapidly growing digital audience come together around competition, culture and commerce.
Birmingham gives brands direct access to a concentrated UK and European strength audience inside one of Europe’s major exhibition venues. UK-native brands, athletes and creators meet the Arnold’s global competition platform in a festival built for launches, content and consumer activation.
